Google Ads Management for Small Business

The problem

Most small business Google Ads accounts are set up once and left running — the same keywords, the same bids, the same ad copy — while the budget quietly drains month after month. We manage Google Ads campaigns from the ground up: keyword research, campaign structure, ad copy, conversion tracking, and ongoing optimisation.

Fixed monthly pricing. No percentage-of-spend billing. If your Google Ads are running but you are not confident they are working — or if you have never run them and want them built properly from day one — get in touch.

What's included

Account & campaign audit

For existing accounts, we start with a full audit — identifying wasted spend, poor-performing keywords, missing negatives, and structural issues. Most inherited accounts have at least one significant problem quietly burning budget.

Keyword research & campaign structure

We research the keywords your potential customers actually use, separate them by intent, and structure campaigns to match. Broad match without a strategy is how budgets disappear. We use the right match types for the right stage of the funnel.

Ad copy & extensions

Multiple ad variations written and tested. Responsive search ads structured to hit Quality Score targets. Extensions set up to maximise ad real estate and click-through rate.

Conversion tracking

Ads without conversion tracking are flying blind. We set up and verify tracking for the actions that actually matter — form submissions, calls, purchases — so every optimisation decision is based on real data.

Ongoing optimisation & reporting

Weekly reviews of search term reports, bid adjustments, negative keyword additions, and A/B test results. Monthly reporting with plain-language summaries of what is working, what is not, and what we are doing about it.

Campaign types we manage

Text ads for high-intent searches

The most direct form of Google Ads and the right starting point for most small businesses. Tightly structured ad groups that match intent and control cost-per-click.

Shopping

Product listings in search results

For e-commerce businesses selling physical products. Listings appear with images and prices directly in search results. Requires a clean Google Merchant Centre feed — we handle setup and optimisation.

Display & remarketing

Visual ads across the Google network

Shown to people who have visited your site or match your target audience. Most effective as a support channel alongside search, not as a standalone.

Performance Max

Automated campaigns across all channels

Powerful when used correctly; expensive when handed full control without the right asset inputs and audience signals. We manage the inputs, not just the budget.

Our approach

Stop guessing. Start targeting.

Most small business ad budgets are wasted on the wrong audience — too broad, wrong geography, wrong intent stage. We build campaigns around specific, high-intent search terms and audience signals so your spend reaches people who are actually looking to buy.

Visibility means nothing without strategy.

Impressions do not pay the bills. Clicks do not equal customers. We track what happens after the click — form fills, calls, purchases — and optimise toward those outcomes. If a campaign generates traffic but no conversions, we find out why and fix it.

Ads need brains, not just budget.

Anyone can increase spend. Building a campaign that converts efficiently requires proper account structure, relevant ad copy, negative keyword management, and continuous testing. We build systems designed to improve over time.

Set it. Test it. Scale it.

Every campaign starts with a structured hypothesis: these keywords, this copy, this bid strategy. We test, measure, and scale what works. Scaling a campaign that is not converting first is how budgets get wasted. We do not skip the testing phase.

Frequently asked questions

A useful starting point for most small businesses is $500–$1,500/month in ad spend, depending on industry, geography, and competition. We advise on an appropriate budget at the scoping stage based on the keywords you want to target and their typical cost-per-click. Our management fee is separate from your ad budget, which you control directly.

Most campaigns begin generating data within the first two weeks. Meaningful optimisation typically takes 4–8 weeks — Google's algorithm needs conversion data to improve, and that accumulates over time. Anyone promising immediate results from day one is overselling.

Yes, for most businesses — with caveats. Google Ads works best when there is clear search demand for what you sell, your margins support a cost-per-acquisition, and you have a landing page that converts. If your website is not converting organic traffic, paid traffic will have the same problem. If you need a stronger website alongside your ads, see our web design service.

Both. We take over existing accounts and audit them before making changes. Most inherited accounts have recoverable budget — wasted spend on irrelevant search terms, missing negatives, or poor campaign structure. We fix the foundation before scaling.

Google Ads puts you at the top of search results immediately but stops the moment you stop paying. SEO builds organic rankings over time and continues generating traffic without ongoing cost-per-click. The right approach for most businesses is both — ads for immediate demand capture, SEO for long-term compounding traffic.

Let's make your ad budget work.

Tell us what you are currently spending, what you are trying to achieve, and whether you have an existing account or are starting from scratch.

Also running social ads? See social media management →